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Monthly Archives: October 2009

Usability Drives Bookings

“Major structural shifts are underway in the hospitality industry. According to a recent study conducted by Merrill Lynch, online bookings as a share of total reservations increased from 30% in 2006 to 40% in 2008. The same study projects that 45% of hotel bookings will be made online by the year 2010.1 As Q1 2009 [...]